Sunshine, earth, heart and soil come together in Ōshadi's latest collection designed with the expertise and experience of the Nishanth Chopra’s indigenous farming practice, the technical know-how of the dyers, weavers, pattern cutters and tailors, and the creative skills of design consultant Inacio Ribeiro. With a laid back South Indian vibe, this first sundrenched crop of timeless, seasonless separates for men and women is grown, spun and stitched in rural India and available - grown to order.
This pioneering seed-to-sew system sets the standard for a new luxury. It goes without saying that the materials and craftsmanship are of the highest quality, but there is quality at every level of the process from the selection of long staple cotton seeds, to the nurturing of indigenous farming practices, the care invested in ensuring that the farmers are protected whatever the yield that season, the attention to detail at every step of the way. This is a new system of growing and crafting clothes designed to ensure carbon is captured in the soil, and that nature is central to the process. Ōshadi’s new crop of clothing is about cultivating a respect for time, skills, people, craft and nature.
The Mind Body and Soil collection is made entirely from regenerative cotton, grown, ginned, spun, woven and sewn in partnership with our community of local farmers, spinners, weavers and a team of highly skilled dressmakers and tailors.
Softly hand-quilted jackets, shirts, trousers and shorts, padded with organic cotton, are a signature, along with bold ikat weaves and ancient block printing techniques. We are experimenting with garment dyeing to reduce the amount of water, energy and dye used for each piece. Offcut fabrics from ikats and block prints are used as appliqué - hand stitched on our carefully crafted, mineral-dyed T-shirts. Wear them wherever you are from Kochi to LA.
Ōshadi translates from Sanskrit as ‘healing plant’. So it makes sense that our colour palette is from native plants reflecting the local luscious flora and fauna: shades of golden saffron, warm madder, vibrant pomegranate, natural indigo, as well as mineral pigments from earthy shades of red clay, raw umber, yellow ochre.
Our lookbook was photographed at the farm where the cotton was grown, on Tamil models Anugraha and Bharat as well as farmer Virakh and logistics manager Kumudha. As you can see, it was a beautiful day.
“Ōshadi could be seen as a label that continuously questions and then problem solves.”
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“For brands to source more regeneratively grown materials, more materials have to be grown regeneratively. Nishanth Chopra is doing the work.”
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