About Ōshadi
A regenerative fashion initiative, mindfully building a seed-to-sew supply chain in rural India.
Oshadi, pronounced aw-sha-dhi, means ‘essence of nature’ or ‘healing plant’ in Sanskrit. We began our journey as a womenswear label, founded by Nishanth Chopra in 2016. Our desire to respect and regenerate the Earth has since led us through every process that goes into creating clothing, from printing and dyeing to weaving and spinning, and eventually back to the soil.
Today we are cultivating a new fashion system–one rooted in ancient Indian agricultural practices and artisan heritage, with a 50-acre regenerative cotton farm at its heart. We share what we have built with brands and designers whose values align with our simple ethos: to give back more than we take.
The Oshadi Approach
Creating beautiful clothing, from farm to finished garment
We believe in radical transparency. Our collections are sourced, spun, naturally dyed, woven, printed and sewn in the villages neighbouring our farm, so we can ensure every stage of production is sustainable and fair. We work with a collective of local farmers and artisans to make fashion that honours the hands of its makers and nurtures the lands where it is grown.
Working alongside nature to heal and nurture the land through regenerative practices
At the core of our philosophy is a symbiotic relationship to the Earth, and at the centre of our supply chain sits the regenerative farm where we grow our own cotton and indigo. Here, we are nurturing nutrient-depleted soil, bringing back biodiversity and restoring its ability to capture carbon.
Co-creating with local artisans and farmers to support a circular and sustainable rural economy
By directly employing local people on their own terms, we have built a self-sufficient system in which we can ensure fair income distribution and working conditions we are proud of. Our vision is to re-ruralise the way fashion and textiles are made, future-proofing the inherently sustainable techniques that have been used by artisans in the village for years.
Learning from the ancient Indian traditions of yesterday to build a better tomorrow
Our supply chain is rooted in rural wisdom, learning from a culture that has always held a regenerative relationship to the planet. We have sought out the teachings of our ancestors to help us restore the Earth for future generations, reviving Ayurvedic agricultural methods and elevating age-old artisan skills with a new design ethos, alternative materials and contemporary aesthetic.
Re-imagining the fashion and textiles industry with a sustainable supply chain that any brand could adopt
We hope to be perceived as a solution, or even just a possibility. Our open-source system is engineered to inspire a new way of thinking, harnessing the transformative power of fashion to restore our land and strengthen rural communities. Beyond sharing our story as a blueprint for others to replicate, we work with like-minded brands and designers who use our seed-to-sew supply chain in their collections too.
