Press & Features
“Ōshadi is a grassroots example. Nishanth Chopra, founder of Ōshadi, notes that this joie de vivre is a return to past form.”
Why homespun is the new haute |
Financial Times
Financial Times
“Certainly, the entire fashion industry has so much to learn from [Nishanth’s] leadership and this relocalization of the textile supply chain that [he] is building.”
Nishanth Chopra: Rebuilding Regenerative Seed-To-Sew Fashion Systems Rooted In Community | Green Dreamer
Green Dreamer
“As a farming, processing, dyeing, and manufacturing operation that partners directly with brands and produces an own-label clothing line, Nishanth’s work spans the entire supply chain from farm to finished fashion product.”
Building A Seed-To-Sew Supply Chain | Cotton Diaries
Cotton Diaries
“The way in which Oshadi has completely shifted the paradigms of the textile value chain in favour of a rural, regenerative solution is surely a testament to its founder’s sense of initiative.”
Inside Oshadi: The Collective Building A Regenerative Fashion Supply Chain In Rural India | Eco-Age
Eco-Age
“Oshadi is opening a new avenue for brands to explore by following a slower and mindful process of navigating the fashion production cycle.”
Nov-Dec issue 2023 | Vogue India
Vogue India
“I think it’s profound - at a very small level, we’ve managed to really have an impact in a very small way but, as we grow gradually, it would be nice to stay the same, in terms of values and fundamentals.”
Dream Businesses magazine, September 2023 | Courier Magazine
Courier
“Fashion’s sprawling global supply chain has made ‘traceability’ difficult, and it isn’t enough to rely on flimsy labels like ‘organic’ and ‘all-natural’. That’s where Nishanth Chopra comes in.”
This Design Collective Is Helping Fashion Embrace Regenerative Agriculture | Vogue
Vogue
“Oshadi’s vertically integrated business model, with everything done within the farm, is a progressive one. Furthermore, regenerative farming goes beyond sustainability, using practices that leave the soil replenished to improve biodiversity.”
The New Grassroots Economy: Oshadi | Courier Magazine
Courier
“As well as returning to, and developing, local farming practices, which work with nature rather than against it, Chopra has developed a business system where the farmers are protected financially whatever the yield.”
Autumn/ Winter, Issue 58 | 10 Men magazine
10 Men
“Chopra's brand is more of a collective, one with a “seed-to-sow” perspective and a fully traceable supply chain that should become the template for the global fashion industry.”
This Is What A Traceable Fashion Brand Actually Looks Like | Highsnobiety
Highsnobiety
“From start-to-finish, Chopra is able to oversee his textile supply chain [...]—a serious departure for an industry that’s been built upon layers and layers of middlemen.”
Cotton in Community: Reconnecting To Traditional Indian Farming Practices In The Prakriti Fibershed | Fibershed
Fibershed
“Ōshadi Collective may be best known as an Indian farming cooperative, highly valued in sustainable fashion circles for not just talking about regenerative agriculture but practising and scaling it”
Vogue | September 2023
Vogue